What is The Spotlight?
Short answer first. Full logic in the chapter.
The Spotlight is your attention. Whatever it illuminates in your mind gets brighter, heavier, and more dominant.
Here's the paradox: you cannot un-think a craving. If I say "Don't think about chocolate cake," you just pictured it. This is called Ironic Process Theory — trying to suppress a thought makes it stronger.
The rule: you don't fight the craving. You redirect The Spotlight toward a Brighter Light — a vision of your future identity so compelling that the craving naturally fades.
Every diet that says "just don't eat X" without giving you something better to focus on is biologically doomed.
Chapter 2: Winning the Focus War
This answer belongs to the chapter itself. Read the chapter for the full argument, then come back here when you need the short clarification.
Keep the same argument moving.
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